Episode #7: Interview with Marcus Sheridan, Author of 'They Ask, You Answer'

Our guest on this episode of Freelancing After 50 is none other than Marcus Sheridan, internationally-known marketing expert and author of the best-seller "They Ask, You Answer."

Marcus shares his story of how the They Ask, You Answer concept came about and applies its principles to freelancers 50 and older.

Key takeaways:

Marcus says you have to be willing to do three things that other companies are not willing to do.

• Talk about what others aren't willing to talk about.
• Show (specifically through video) what others aren't willing to show.
• Sell in a way others aren't willing to sell.

The Big Five

He also listed the "big five" things you must talk about:

1. Price - How much does it cost?
2. Problems - What could go wrong?
3. Comparisons - We compare constantly to do our due diligence.
4. Reviews - Get customer reviews that talk about the good, bad, and ugly. Don't be biased.
5. Best - The top, the best, etc.

Marcus is very open to being contacted. You can reach out to him via his website or email. Also, connect with him on LinkedIn, Twitter, and YouTube.