Episode 7: Flashy Headlines! Who Got Bought and Who Got Burned 💰🔥

In Episode 7 of The 2 Cents Podcast, Reuben Bell and Breanna Deculus unpack two of the hottest topics shaking up the retail world— from consumer boycotts to billion-dollar brand buyouts.

First up! The Boycotts 🚫
Retail giants like Target and Dollar General are under fire as consumer activism ramps up. We dig into what’s behind the backlash, how it's impacting shopper behavior, and what brands need to consider when choosing where & how they show up.

Then we get into the money moves:
💸 Major Acquisitions are making headlines in the CPG space, and no two deals are the same.
This year alone, we've seen:

• 🥤 Poppi’s $2B payday via Pepsi

• 💄 Rhode’s $1B buyout by e.l.f. Beauty
  Breanna Deculus and Reuben Bell break down what made these deals possible—and what smaller brands can learn from their paths to power.

Whether it’s getting bought or getting burned, this episode covers the strategies and stories shaping today’s CPG and retail landscape.