Episode 7: Behavioural Biases - Social

Social biases are some of the most powerful, easily recognised and commonly used strategies in marketing.

Listen to see how brands such as Amazon, eBay and Bose leverage the biases in the social category to appeal to the masses.

If people seek to be associated with groups and herds, why not build their desire to be part of your group?

Don’t be the only one that misses out on ways to leverage social biases.

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Research related to this episode:

• https://www.verywellmind.com/how-herd-mentality-explains-our-behavior-7487018