Episode 68: How do you Build Commercial Awareness

We wanted to get an expert on this subject to bring a sales perspective to the conversation, so welcome Sales Leadership Guru Andy Buchanan to Totem Talks!

In this conversation, Andy and Helen discuss what it means to be commercially aware and how we can all do better at this – in sales, in HR, in any role.

Highlights include:

• We need to think about why someone would want something, rather than how we can sell it. 

• Focus on the person we want to influence and their problems or needs.

• Speak the language of the person you want to influence – talk about their business, their market, their challenges.

• And to do all of that, you’ll need to do your research!

You can find Andy at the links below and take advantage of his sales training and sales leadership coaching!  Which we highly recommend you do!

https://www.linkedin.com/in/sales-strategist-andrew-buchanan/

https://www.futureconsulting.io/