Episode 64 - Start with Why: Simon Sinek's Golden Circle

In this episode, we unpack one of the most influential leadership frameworks of the 21st century: Simon Sinek’s "Start with Why". His 2009 book and viral TED Talk introduced the world to the concept of the Golden Circle. Sinek argues that the most influential leaders and organizations all think, act, and communicate in the same way, and it’s the complete opposite of how everyone else does it. They start not with what they do, but with why they do it.

We will explore the elegant simplicity and profound power of this idea. The episode breaks down the three layers of the Golden Circle—Why, How, and What—and explains how this framework can be applied to any organization or career. We analyze how starting with purpose inspires loyalty and action in a way that features and benefits never can. Sinek’s work has provided a new blueprint for leadership in the modern era.

This is a masterclass in purpose-driven influence. We reveal how Simon Sinek’s simple idea can help you inspire those around you and build something that lasts.