Episode 61: Shades of Referrals

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We recorded our 61st episode on Wednesday, November 12, 2025 focusing a bit deeper on referrals, referral marketing, and shades of referrals. From the "Here's a phone number to call" to "this is a closed deal, they are ready to pay you", there are many shades of referrals. What are the differences? The amount of time and effort for the sales person to close the deal and the depth and strength of the relationship between the three parties involved in a referral.

Miles and I met at a networking event (in 2012!) and we've passed dozens (hundreds?) of referrals worth tens of thousands of dollars. Enjoy!

Welcome to episode 61 of our podcast, "The 2 Guys That Don't Know Everything Podcast" hosted by Miles McGrath and David "Dave" Makar.

Zoom Summary (via AI):
"Miles and David had a wide-ranging conversation covering personal experiences, writing progress, and the creative process in fiction writing. They discussed the importance of networking and referrals in both personal and professional contexts, exploring how valuable connections can lead to unexpected opportunities and business growth. The conversation concluded with insights on relationship-based networking and the power of giving referrals without expecting immediate returns, drawing from David's experiences with referral campaigns and business development."

We're two guys who have been friends for over ten years, live in two different states (Florida and New York), and have been doing hour-long chats a few times a month for years. We're both dads, entrepreneurs, active in the volunteer community, and want to give back to the world.

Links:

1. BNI - https://www.bni.com/
2. Philip K Dick - https://en.wikipedia.org/wiki/Philip_K._Dick
3. 10 Shades of Referrals: https://ivanmisner.com/10-shades-referral/

Instagram:
https://www.instagram.com/2guyspod/

Other social links and sign-offs coming soon! Remember, we don't know everything!