• Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey

  • Mar 12 2025
  • Duración: 40 m
  • Podcast

Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey

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  • Resumen

  • Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.

    In today's discussion:

    • Building brand recognition within your local community
    • Connecting with other businesses for collaboration
    • Finding like-minded businesses that align with your goals
    • Hosting small, impactful events
    • Organizing give-back events to engage your community
    • Defining the goal of each event for maximum success
    • Customizing events to fit your brand and audience
    • Starting small: One event a month to build momentum
    • Social media strategies that are working today
    • Using AI to streamline marketing and operations


    Links & Resources:

    LM Connect
    MINT Online E-courses
    Events E-course
    Virtual Training
    Marketing E-course


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