Episode 60 - Taylor Evans on Manufacturing Workforce and the False Binary of Automation vs. Talent

Does Industrial Automation Complement or Compete Against Skilled Trades in Manufacturing? - Taylor Evans on Episode 60 of the Industrial Growth Institute Podcast Summary Taylor Evans joins Ed to discuss the current state of manufacturing and workforce development, emphasizing the importance of talent acquisition, employer branding, and the challenges faced in attracting skilled labor. They explore the evolution of sales and marketing within the manufacturing sector, the significance of building relationships in business development, and the impact of perceptions on manufacturing careers. The conversation also touches on: the future of manufacturing jobsthe role of MEPsbroader implications of manufacturing on employmentthe evolving perception of manufacturingthe role of private equitythe importance of advocacy in the industry. Taylor shares insights on investing in local manufacturing, the impact of automation and AI on jobs, and the significance of decisiveness in business decisions. Taylor also explains recruitment process outsourcing and emphasizes the importance of community in business development. He highlights the potential of podcasts as a business development tool and discusses incentives for hiring veterans, as well as the future of vocational education in the context of a manufacturing renaissance. Takeaways Manufacturing companies often hold themselves back by not applying continuous improvement principles to talent acquisition.The ability to hire and retain talent is a significant challenge in manufacturing.Employer branding is crucial for attracting talent in manufacturing.Building relationships is more effective than traditional sales tactics.The Rust Belt identity is evolving, reflecting a manufacturing renaissance.Perceptions of manufacturing careers need to change to attract younger generations.The skills gap and labor shortage are critical issues for the future of manufacturing.Investment in manufacturing resources, like MEPs, is essential for growth.Awareness and exposure to manufacturing careers are vital for attracting talent.Manufacturing jobs create a ripple effect of employment opportunities in support roles. 85% of people now have a positive view of manufacturing.We need to close the gap in manufacturing perception.Private equity is evolving to include manufacturing expertise.Automation enhances job quality and safety.AI will improve productivity in manufacturing.RPO offers a strategic partnership for hiring.Community engagement drives business development.Podcasts can effectively generate business opportunities.Incentives exist for hiring veterans in manufacturing. Takeaway Quotes from Taylor Evans "Employer branding remains an untapped market.""Automation makes for better jobs" Check out Taylor's Rust Belt Recruiting website. LinkedIn: Taylor Evans and Ed Marsh Twitter: Ed Marsh Instagram: Rust Belt Recruiting and Ed Marsh YouTube: @RustBeltRecruiting and @EdMarsh Show Transcript Chapters 00:00 The State of Manufacturing and Workforce Development 03:00 The Role of Talent Acquisition in Manufacturing 06:04 Sales Education and Entrepreneurial Spirit 08:59 Marketing and Employer Branding in Manufacturing 12:11 Building Relationships in Business Development 15:11 The Rust Belt Identity and Manufacturing Renaissance 17:52 Challenges in Attracting Talent to Manufacturing 21:02 The Future of Manufacturing Jobs 23:49 The Importance of MEPs and Investment in Manufacturing 26:57 Perceptions of Manufacturing Careers 29:56 The Skills Gap and Labor Shortage 33:07 The Broader Impact of Manufacturing on Employment 36:22 The Evolution of Manufacturing Perception 39:25 Advocacy and the Role of Private Equity 42:51 Investing in Local Manufacturing 45:49 Automation and Its Impact on Jobs 51:31 The Role of AI in Manufacturing 56:23 Understanding Recruitment Process Outsourcing 01:01:04 Building Community Through Business Development 01:05:35 Leveraging Podcasts for Business Development 01:08:27 Incentives for Hiring Veterans 01:10:45 The Future of Vocational Education 01:12:20 Workforce Strategy for Manufacturing Renaissance Too Often, Capital Equipment and Industrial Automation Sales Are Viewed as An Alternative to Skilled Labor The reality is that they're actually often complementary. Learn more about why companies often lose capital equipment deals. #IndustrialAutomation #IndustrialSales #IndustrialManufacturing #IndustrialMarketing #CapitalEquipmentSales #AutomationSales #WorkforceStrategy #SkilledTrades #SkilledTradesShortage #ManufacturingRenaissance #MadeInAmerica #EmployerBranding #VocationalEducation