Episode 6 Why Self-Care is a Business Strategy for Wellness Entrepreneurs

In this episode, I describe my personal journey with self-care, stress, and the practices that helped her navigate challenging transitions—from immigrating to the U.S., surviving the rigors of a PhD, to motherhood and entrepreneurship. I share how physical activity, particularly swimming and hot yoga, became my anchors and mental health support system. This episode is a must-listen for wellness business owners who often put others first and need a reminder to refill their own cup.

What You’ll Learn

• Why self-care is essential for entrepreneurs and busy moms
• How Boriana transitioned from a casual swimmer to a Division I collegiate athlete
• Battling stress and panic attacks during a PhD program
• Discovering hot yoga and its impact on anxiety and focus
• Real-life tips for integrating self-care into your daily routine
• The link between movement and creativity in business

Takeaways:

• You can’t pour from an empty cup—prioritize self-care even in busy seasons.
• Physical activity can unlock mental clarity and business breakthroughs.
• Self-care doesn't require hours; even 30 minutes can make a major difference.
• Creating space away from screens and social pressure fosters better ideas and deeper connections.