Episode 6: PR's AI Revolution with Matt Kovacs

In Episode 6 of Agency Download entitled PR's AI Revolution, host James Williams sits down with Matt Kovacs, owner of Blaze PR, to explore how artificial intelligence is reshaping the world of public relations and media communication.

Matt breaks down the evolving role of the press release in today’s digital-first landscape, challenging the idea that it’s outdated. He explains how AI tools and chatbots are changing not only how press releases are written, but also how they’re discovered, interpreted, and valued across media platforms.

The conversation dives into the importance of strong narrative, information density, and domain authority in an era where visibility is driven by both algorithms and human judgment. Matt shares why clarity, detail, and structure matter more than ever, and how PR professionals must adapt their approach to stay relevant in modern digital marketing.

This episode offers a thoughtful look at how PR is evolving alongside AI, and what communicators need to focus on to ensure their stories are still heard in a rapidly changing media landscape.