Episode 6: Currency of attention – the emerging metric that challenges ROI

With Caroline Beesley, Head of Digital Marketing, Co-op Food, and Sam Walker, Head of Customer Campaigns, Co-op Food The ‘currency of attention’ has become a new emerging metric that brands are using to measure ROI. What are the methods in which attention rates are measured, and how do business models have a more innovative and agile approach? In this episode, Co-op’s Caroline and Sam discuss how to create engaging content that leads to an increase in loyalty and trust.