Episode 6: Behavioural Biases - Simplicity

Do you often ask the question: is this the easiest possible way to achieve the desired outcome?

In this episode, we discuss multiple ways to simplify and improve experiences, with examples from big brands that excel at this.

People are constantly overloaded with decisions – around 35,000+ per day! This means that your marketing needs to be as simple as possible so we can make decisions easy for our customers. While planning out your customer experience and each individual interaction, take time to consider whether it is as simple as possible.

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Research related to this episode:

• https://www.nature.com/articles/s41599-023-01542-z
• https://www.investopedia.com/terms/h/heuristics.asp#:~:text=A%20heuristic%20is%20a%20mental,or%20solutions%20to%20complex%20problems

Power of free:

• https://newristics.com/heuristics-biases/power-of-free
• https://vikramgoyal2012.medium.com/lessons-from-predictably-irrational-by-dan-ariely-e10eaad14b70