Episode 59: What It's Like To Fall In Love with Aaron Ahuvia
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Episode 59: What It's Like To Fall In Love with Aaron Ahuvia
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Humans fall in love, and that's the wonder of it all. To love is to open up your heart to another person, and share your life with them. But what leads us to fall in love? And how do we find our identity through love?
In this episode of Unbox Yourself, I sit with Aaron, a professor of marketing and a research psychologist at the University of Michigan Dearborn, about the intricacies of love: how it evolved, the role it played in our evolution, the aspects that determine the kind of love we have for someone, the changes it brings in us, the identities it helps us create about others, and whether the powerful emotion can help us create a brand people would fall in love with.
About Dr. Aaron Ahuvia
Dr. Aaron Ahuvia is a professor of marketing and a research psychologist at the University of Michigan. He's been ranked in the top 2% of researchers in his field and his work has been featured in major media including Time, the Wall Street Journal, Forbes, Apple News, New York Times, NPR, and The Oprah Winfrey Show. He is an author of Psychology Today's blog called Peace, Love and Happiness. And most recently, he's the author of The Things We Love: How Our Passion Connects Us And Makes Us Who We Are.
The episode in a nutshell:
[00:13] Meet Aaron
[01:51] How do we fall in love? What role did love play in our evolution? How do we create an identity for ourselves through love?
[02:01] What does love look like in the animal kingdom?
[04:41] How love evolved out of the need for survival
[07:07] Human life as a team sport
[04:54] Why love is the most powerful motivation in evolution
[07:37] What’s happening when people fall in love with a mate?
[13:14] The early stages of love are driven by hormones oxytocin and hormones.
[15:52] What happens when you’re in a relationship with someone and you see yourself reflected in them?
[18:19] Why you can’t read other people’s minds
[23:43] Love and Marketing: Is there a way to create a brand people fall in love with?
[26:34] How do you get your brain to love something?
[31:46] Where can you find Aaron online?
Connect with Dr. Aaron Ahuvia
Website: http://thethingswelove.com/
Connect with me:
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