Episode 59 - Resilience, Reinvention, and Real Estate with Matt Theriault

What do a failed record label, the Marines, and a grocery store job have in common? For Matt Theriault, they were all steps on the path to building real wealth through real estate—and he’s here to show you how to do the same. Matt Theriault's story is as unlikely as it is inspiring. After a music industry crash left him broke and directionless, he reinvented himself as a real estate investor—and now runs a thriving portfolio and education platform.If you're an entrepreneur, creator, or business owner looking to protect and grow your wealth in uncertain times, this episode equips you with the tools to start building smarter, scaling faster, and safeguarding what matters.Key Takeaways: Identify your real estate audience wisely. Know your investor “people” and connect where your capabilities meet opportunity. Stand out with authority and clarity. Your real estate brand must highlight your path, resilience, and what makes you the trusted problem-solver in finance and property. Lead with purpose, not just profit. Matt shows that long-term investing isn’t just about money—it's about mindset and mission. Let case studies and systems do the talking. Provide and showcase real hard data and stories that prove your strategy works. Build and scale real estate like a product. Matt’s 3‑step framework—find the deal, secure the contract, plan your exit—mirrors a product launch strategy. Relevant Links and Resources: 📘 Matt’s Book: Escape: Crushing Conventional Wisdom with Real Estate Investing 📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free 🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices