
Episode 578: SEO Is “Dead”? Ignore AEO and Watch Your Traffic Vanish
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Rumors of SEO’s funeral are exaggerated. Search demand is bigger than ever; it is simply moving from ten blue links to direct answers on ChatGPT, Gemini, and Google’s AI snapshots. In this short breakdown I show exactly how to keep your pages and videos visible while competitors complain that rankings are gone.
First, traffic still starts with questions. Buyers type “home inspection checklist” and “first-time buyer down payment” into large-language models just as often as they once did on Google. That shift means you must publish clear, concise explanations that AI can quote verbatim.
Second, optimise for answers, not only keywords. Build a page structure that an algorithm can scan in seconds—FAQ blocks, step-by-step how-tos, short definitions, and schema markup that labels each paragraph. When ChatGPT or Gemini needs a fast fact, they choose the site that serves it in plain language.
Third, double down on local signals. Geo-targeted content—“Condos near Ventura Boulevard,” “Los Angeles ADU rules,” “Ventura County property tax rates”—earns prime placement because AI wants regional expertise. Support every post with fresh Google Business photos, consistent NAP data, and genuine client reviews.
I run a live test inside ChatGPT, asking “Who is Tristan Ahumada?” The tool pulls from my website, LinkedIn, Instagram, and guest podcasts, proving that well-distributed content still feeds modern search engines. Your mission is to flood those same pipes with authoritative local articles, short reels, and voice-friendly snippets.
Follow these steps and your brand will surface as the trusted answer when prospects ask AI for guidance on mortgages, inspections, or neighborhood trends. SEO evolves, but visibility rewards the agents who evolve with it.
#SEO #AnswerEngineOptimization #AIsearch #ChatGPTSEO #LocalSEO #RealEstateMarketing #ContentStrategy #SchemaMarkup #GoogleRanking #Gemini搜索