Episode 575: 7 Referral Sites To Grow Your Real Estate Business

Choosing the right pay at closing network can fill your pipeline without the upfront cost of ads. This rundown compares the most reliable referral sources in real estate and explains where each one fits.

Zillow Flex delivers the largest stream of buyer calls if your market qualifies and you can meet its strict response standards. HomeLight focuses on motivated sellers and keeps the fee below thirty percent in many areas, while OJO combines live concierges with search traffic from Google to send hand raised buyers who are already browsing listings. The Redfin Partner Program brings both buyers and sellers from one of the web’s busiest home-search sites, though it demands fast updates and steady reviews. UpNest connects you with price-conscious owners who request proposals and decide quickly after the first pitch. Realtor dot com’s OpCity system transfers calls live and works best in high-volume Sunbelt states. ReferralExchange covers nearly every zip code and pairs solid concierge service with a moderate fee, though lead volume is lighter than the big portals.

Each platform requires tight follow-up, clear notes in the portal, and review requests after closing. Track speed to response, appointment set rate, and closed-deal percentage to find the mix that pays.

#RealEstateReferrals #ZillowFlex #HomeLight #OjoLabs #RedfinPartner #UpNest #OpCity #ReferralExchange #PayAtClosing #LeadConversion