Episode 53: Kasi Edwards, Senior Vice President of Marketing at Reynolds and Reynolds

In this episode of Full Throttle, Jason Stein sits down with Kasi Edwards, Senior Vice President of Marketing at Reynolds and Reynolds, to discuss the future of automotive retail. From the challenges of fragmented technology systems to the opportunities of AI, robotics, and data-driven growth, Kasi shares how Reynolds is working to make dealerships more efficient, profitable, and future-ready.

They explore why a unified data layer is critical for AI success, how dealers can truly benefit from technology when guided by the right support, and where the next big opportunities lie for innovation and acquisitions. Kasi also reflects on the daily realities dealers face, the optimism that defines the retail environment, and what it means to have legends like Roger Penske recognize Reynolds’ contributions.

If you’re interested in the intersection of technology, retail, and the automotive industry’s transformation, this is a conversation you won’t want to miss.

3:09 – Spark AI and the power of a unified data layer
7:51 – Becoming stewards of technology, not just sellers
9:46 – Reynolds’ growth through acquisitions and new markets
12:14 – Robotics in the dealership: parts delivery robots in action
13:35 – A redefining age in automotive retail
18:06 – Roger Penske calls out Reynolds & Kasi Edwards by name