Episode 52: Finding Joy, Momentum & Growth as an Indie Author with Holly Lyne

✨ What happens when you stop chasing numbers—and start chasing joy instead?
In this episode of The Author Next Door, Angela Haas and Cassie Newell sit down with indie author Holly Lyne to reflect on a year of unexpected growth, mindset shifts, and creative breakthroughs.

Holly shares how 2025 became a transformative year in her author journey—one where simplifying goals, reconnecting with creativity, and focusing on genuine reader engagement led to more success than she ever anticipated.

Together, they talk honestly about the realities of indie publishing today: navigating digital marketing, experimenting with platforms like TikTok, managing multiple pen names, and building meaningful connections through newsletters and community.

In this episode they explore:

📌 How mindset shifts can unlock creativity and productivity
📌 Why simplicity often leads to better writing goals
📌 Letting go of metrics and focusing on reader connection
📌 The challenges (and surprises) of marketing in the digital age
📌 Managing pen names with intention and strategy
📌 Using newsletters to build real engagement—not just numbers
📌 Finding inspiration and balance outside of writing (yes, concerts count 🎶)
📌 Why joy in the process can lead to unexpected wins

✨ This episode is a refreshing reminder that success as an indie author isn’t just about views, sales, or algorithms—it’s about sustainability, creativity, and loving the work you’re building.

👇 Question of the week:
What’s one way you’re trying to bring more joy into your writing this year? ✍️✨

Where to find Holly: https://hblyne.com/
https://writerroadmap.com/

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🗺️ Other places to find us and connect:
ANGELA HAAS Choose your own adventure 🚀💕 https://ahaaswrites.com/

CASSIE NEWELL Romance 🩷 https://ckdarling.com/
Young Adult 🧚 https://authorcmnewell.com/

ℹ️ Keywords 🔑 indie author, writing goals, mindset, marketing strategies, TikTok, creativity, pen names, engagement, newsletters, writing to market, indie authors, self-publishing