Episode 52: Baking with Heart on The Rock with Ms. Shelly Collins

In this episode, we sit down at the table with baker and entrepreneur Shelly Collins, the creative spirit behind Sea My Buns by the Bay, a brand that blends humour, heart, and unforgettable Newfoundland hospitality. Shelly’s work is a celebration of place — shaped by ocean winds, small-town charm, and the deep sense of welcome that defines life on “The Rock.”

Rooted in a lineage of longtime fishermen, Shelly grew up surrounded by the rhythms of the sea and the stories that come from generations on the water. Their dedication and the resilience of her coastal community helped shape her approach to food: honest, generous, and connected to the people it’s made for. Those traditions continue to echo through her kitchen, where every baked good reflects that heritage.

We explore her creative journey, the playful beginnings of her brand, and the meaning behind crafting food that brings comfort and joy to others. From community to creativity, and from coastal roots to entrepreneurial vision, Shelly shares what it truly means to build something delicious and deeply personal by the bay.

Join me for this podcast. Take a break. Listen in.

A xx