• Episode 5: Book Club: Why We Buy- Engaging the Five Senses

  • Jun 3 2024
  • Duración: 20 m
  • Podcast

Episode 5: Book Club: Why We Buy- Engaging the Five Senses

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  • Resumen

  • In this episode, we examine how retailers can engage customers' senses to sell more products. Our ability to use our senses is how we gather information. The more information that we can gather about a product, the more likely we are to purchase that item. In Why We Buy, Paco Underhill says that nearly all unplanned purchases result from a retailer engaging the senses on the store's premises. This means that the more you increase a customer's ability to see, hear, taste, touch, and smell the products within a store, the more the retailer will sell.

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