Episode 5. Behavioural Biases - Overconfidence

Just like people, brands too want to exude confidence and while at times we might show overconfidence, there’s a way we can use this to speak to our customers.

Overconfidence can look like describing desirable outcomes that your target audience might be searching for and showing customers how something can help to solve a problem.

However, negative overconfidence can be alienating to customers. For example, complex tech jargon could put off the less-savvy audience, which is why remembering to speak to customers in a way that they will understand could make all the difference.

Learn how to harness confidence and rein in overconfidence to ensure happy customers.

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Research related to this episode:

• https://www.masterclass.com/articles/overconfidence-bias
• https://docs.iza.org/dp4840.pdf

The Curse of Knowledge:

• https://cognitivebias.io/bias/curse-of-knowledge