Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

With James Hewes, President and Chief Executive, FIPP, and Barry Mcllheney, Chief Executive, PPA   James and Barry discuss the importance of staying relevant and open to reinventing your membership bodies, listening to your members, taking risks, not existing in isolation, and understanding how industry organisations coexist with such giants as Facebook and Amazon. They also explore the importance of consolidating views globally in order to deliver relevant content and services to their members.