Episode 480: Pushing A Rope

Just like it's nearly impossible to push a rope across a gym floor, some business strategies feel forced and difficult when you should be "pulling the rope" instead. Business owners often don't realize when they're trying to push a rope in their business - forcing solutions that feel hard, risky, and resource-intensive.

Thinking Time:

1. Where am I trying to push a rope in my business?
2. What feels hard right now?
3. What am I frustrated about in the business?
4. What fires do I feel like I need to continually put out?

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