Episode 47 - Jennifer Rhima of Apollo.io

In this episode, Jennifer Rhima, Director of Partnerships at Apollo.io, discusses her journey in building successful partnerships across the globe. From her early days as a congressional intern to leading partnerships in the Middle East and North Africa, Jennifer shares insights on adapting to diverse business cultures, proving the value of partnerships, and scaling teams from scratch. She and Tai cover the following: - Sales experience as the foundation to become a good partnerships manager - Leveraging in-person connections to build effective partnerships in international markets. - The importance of collaboration between partnerships and revenue operation teams to enhance strategic impact. - How to scale programs effectively across industries like tourism boards and financial institutions 4:59 Living and Working in the Middle East 8:03 Partnerships in Dubai 16:21 Sizing Partnership Opportunities in the MENA Region 18:24 Building Partnerships from Scratch 23:48 Structuring Team Roles 25:06 Scaling Team Capacity 26:30 Apollo's Sales Engagement Tool 29:36 Partner Programs at Apollo 32:22 Affiliate Personas for Apollo 37:01 Startup Ecosystem Program Discounts 40:02 Technology Partnerships and Integrations 47:32 Partner Ops Support 50:35 Agency Partnerships 52:46 Unique Challenges of Partnering with Agencies Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development. Find us on: LinkedIn: https://www.linkedin.com/company/partnership-leaders Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts Spotify: https://link.partnershipleaders.com/gw-spotify #partnerships #businessgrowth #startups #sales #apollo