Episode 437 - How Real Estate Coaches Motivate Agents Who Are Not Motivated

Too many real estate leaders focus solely on production—contacts, appointments, objections, and mechanical coaching. But the truth is, these tactics fall flat if you can’t keep your people motivated. In this episode of The Brian Icenhower Podcast, Brian breaks down why the best leaders don’t just coach tasks—they provide perspective.

You’ll learn why perspective is the missing ingredient in most leadership styles, how it inspires agents to keep going through setbacks, and why motivation is more about clarity and context than cheerleading. Brian also shares how to tailor your approach using DISC behavioral profiles to motivate every personality type effectively.

Plus, get ahead of what’s coming in the market: the “winter” of 2025–2026. Brian explains why agents, teams, and even brokerages will fold if leaders don’t step up—and how you can use perspective to grow when others quit.

If you want to lead agents through tough markets, attract top performers, and avoid being “the problem” that drives people away, this episode is a must-listen.

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