Episode 430 - Pricing Listings in a Slow Market

In this episode of the Icenhower Coaching Podcast, Brian Icenhower reveals the proven strategies top-performing real estate agents use when pricing listings in a slow market. As inventory rises and buyer urgency softens, many listings are sitting longer—and overpriced homes are going stale fast. Brian shares why conservative pricing is no longer optional, how to lead sellers with data and motivation-based conversations, and what to do when clients resist realistic pricing.

You’ll learn:

• Why the first 30 days on market are critical

• How to avoid expired listings with smart, proactive pricing

• How to position yourself as a trusted advisor, not just a salesperson

• The best way to use comparative market analysis (CMA) and inventory stats

• How to help sellers understand their motivation and the buy-sell wash

Whether you're a solo agent, real estate team leader, or brokerage owner, this episode is packed with actionable insights on pricing listings in a slow market that will help you retain trust, close more sales, and stand out as a true professional.

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