Episode 4: Sam Devlin on Growth, Grit, and Getting It Done

In this high-energy episode of One Goat and the Property Guys, the tables turn as lead host Sam Devlin takes the hot seat for a deep-dive into his career journey, leadership mindset, and the inner workings of a real estate powerhouse. Interviewed by co-hosts Nathan O'Neill and Aaron Brooks, Sam reflects on his rise from leasing assistant to auctioneer to strategic director of one of Harcourts' most successful real estate businesses. He shares sharp, no-fluff insights on discipline, growth, balancing ambition with family, and why execution always beats theory. Whether you're in real estate or business, this is a masterclass in leading with intent and evolving with purpose.

📍 Episode Breakdown

00:00 – Welcome & Roast the Goat
The crew kicks things off with banter and a playful roast of Sam Devlin, setting the tone for a lighthearted yet insightful interview.

03:30 – The Early Years: From Leasing to Auctioneering
Sam recalls his start at Wellington Point and how he discovered a passion for sales and auctioneering early on.

06:40 – The Moment He Quit Uni at 4am
A candid story about nearly writing a 10,000-word marketing essay that pushed Sam to leave university and chase real estate full-time.

09:00 – Balancing Business & Family
How Sam navigates the demands of running a large agency while staying present for his wife Victoria and their two children, Timmy and Rosie.

13:30 – Handling Pressure as a Director
Sam breaks down how he responds to stress, the importance of putting pressure in perspective, and why not every email deserves anxiety.

16:50 – Staying Ahead of the Curve
From regular training cycles to 1% improvements, Sam shares how he keeps the business relevant and sharp without overcomplicating the fundamentals.

20:40 – Big Agency vs. Boutique: Where the Industry’s Headed
Sam offers a strategic take on the bifurcation of the real estate industry—why big agencies will win only if they provide unmatched support.

23:00 – Discipline, Execution & Luke Burden’s Million-Dollar Year
A real-world example of how following a proven system (and outworking everyone) leads to massive first-year success.

27:10 – The Myth of “Just Use Social Media”
Sam dismisses the shortcut mentality in real estate and makes a case for real relationship-building over vanity tactics.

29:20 – Advice to His Younger Self
“Know you’re capable of more than you think”—Sam reflects on confidence, ceilings, and the power of mindset.

31:00 – Strengths, Weaknesses & The REIQ Trophy
Why he considers himself terrible at networking, what motivates him to perform under pressure, and a hilarious take on his auctioneering ambitions.

32:30 – Wrap-Up: Official Goat Status
The hosts crown Sam as the certified GOAT and close out with gratitude and a few final laughs.

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