Episode 4: Made by Moomin

This is the fourth episode of the podcast about the Moomin phenomenon, and this time we’ll be looking at the commercialisation of Moomin. Why is there so much Moomin STUFF in the world? Is it simply because it’s an easy way to feel closer to the world of Moomin? Do you, dear listener, have any Moomin merchandise or collectables in your home? Perhaps a fridge magnet? Or a plush toy? Have you tasted the Fillyjonk fizzy soft drink? Or, as we discussed in the last episode, Moomin whiskey? A Moomin mug was sold for 25 thousand pounds on auction – how is that even possible? In this episode, we are going to visit a real treasure chamber full of Moomin rarities and Tove Jansson's illustrations. And we try to answer the following question: How do you actually preserve the artistic value of a commercial brand while maintaining Tove Jansson’s artistry and values? In this episode we talk to Roleff Kråkström, Managing Director at Moomin Characters and professor Boel Westin among others. 

Please can we get Moomin chapter books on audio in the US!!

(And narrated by the short one from Ab Fab LOL!! Kept waiting for her to say “it’s La Croix, dah-ling”)
Anyway.
For the global Moomin community, a must-listen. Made me fall in love all over again!
For us in the United States… well… hopefully the Moomins will gain a following here soon, including an Audible narration of the chapter books! Please? :D