Episode 4 - From Remodeling Chaos to Window Covering Success

Summary

In this episode of the Premier Blinds and Shades podcast, host Todd, along with Braden Jones and Greg Glover, engage in a deep conversation with Andy Morstatter, a seasoned professional in the window treatment industry. Andy shares his journey from being a general contractor to launching his own window treatment business, KC Blinds. The discussion covers the challenges he faced during his transitions, the importance of customer service, and effective strategies for lead generation and business growth. Andy emphasizes the significance of Google reviews, networking, and differentiating oneself in a competitive market. The conversation also touches on the future of the industry and the need for quality products and customer experience.


Takeaways

Andy transitioned from general contracting to window treatments for a better work-life balance.
The window treatment industry has less immediate pressure compared to remodeling.
Google reviews are essential for credibility in the window treatment business.
Networking and personal connections are crucial for generating leads.
Vehicle wraps can significantly enhance visibility and brand recognition.
Providing exceptional customer service sets businesses apart in a competitive market.
Understanding customer needs is key to successful sales in window treatments.
Offering unique products can differentiate a business from competitors.
The industry is evolving with more online competition, affecting traditional dealers.
Building strong relationships with manufacturers can improve customer experience.


Titles

From Contractor to Window Treatment Expert: Andy's Journey
Navigating the Window Treatment Industry: Insights from Andy Morstatter


Sound bites

"If you don't have Google reviews, you don't exist."
"You make or break my customer's experience."
"I appreciate you being on the podcast with us."


Chapters

00:00 Introduction to the Premier Blinds and Shades Podcast
01:03 Andy Morstatter's Journey into Window Treatments
03:16 The Shift from Contracting to Window Coverings
06:31 Realizing the Potential in Window Treatments
09:18 Advice for New Dealers in the Industry
12:16 The Importance of Networking and Reviews
15:43 Marketing Strategies: Vehicle Wraps and Visibility
18:57 Learning from Competition and Canvassing Strategies
21:46 Guiding Customers from Appointment to Installation
24:00 Differentiating in a Competitive Market
30:48 Strategies for Business Growth and Industry Trends
39:42 Building Collaborative Vendor Relationships