Episode 4: Culture as jobs—can it drive economic growth?

Can creative industries drive economic growth in South Asia? With automation threatening traditional employment sectors, this episode investigates the untapped potential of culture as an economic driver. From film and music to fashion and crafts, we explore how cultural industries can generate sustainable jobs, foster entrepreneurship, and even serve as a tool for soft diplomacy in the region. Featuring voices from the creative economy and cultural leaders, this discussion makes the case for a stronger cultural investment strategy.