Episode 4 – Coaches POV: Sports Business World (ft. Orlando Ashford II & Nathaniel Cooke Jr.)

In this episode, Host Tony Murphy and co-host Shamari Reed take you behind the scenes of the sports business world with special guests Nathaniel Cooke Jr., who has worked with the NBA and major brands on marketing and branding deals, and Orlando Ashford II, son of Orlando Ashford Sr., a top executive and advisor to Michael Rubin, CEO of Fanatics. Together, they break down the importance of branding, NIL opportunities, and how athletes can maximize their marketability on and off the court. Whether you’re a player, coach, or aspiring sports professional, this episode offers insider knowledge, real-world strategies, and actionable advice for navigating the intersection of sports, business, and personal branding.

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