Episode 4: Branding Ain’t Easy! Why Most Brands Struggle to Stay Relevant 👑💎

Brands are born every day—but most end up in the marketing graveyard by year two. Why? Because relevance isn’t just a vibe, it’s a strategy. In this episode of The 2 Cents Podcast, we’re diving into the gritty reality of why some brands vanish faster than a TikTok trend?

Joining us is the brilliant Renata Coleman—classically trained marketer, founder, and CEO of RJC Consulting—who’s seen more brands rise and fall than a Target endcap in Q4.

Together, we unpack what it really takes to stay relevant in an ever-evolving market, the mistakes founders keep making, and how to future-proof your brand beyond the logo and color palette.

If you’re a founder, builder, or just brand curious, this episode drops the kind of insight you can’t afford to miss.

Tune in, take notes—and maybe question your font choices while you’re at it.