SUMMARY:
Gideon Gil, Executive Managing Director at Cushman and Wakefield, is interviewed on the origination podcast. Gil talks about his early sales experiences, the importance of storytelling in sales, and how to create a sense of calm for clients during chaotic market conditions. He also discusses the trend towards bigger deals in the multifamily industry, and the role of relationships in closing transactions.

TIMESTAMPS:
0:15 - Introduction to this episode.

1:40 - What Gideon’s earliest sales experience looks like in his life

7:08 - Never Split The Difference

9:42 - What are some of the war stories that come to mind for you?

15:22 - Advice for people who want to get into the industry

20:23 - Presenting deals to an investment committee with 30 years of experience

24:47 - What is the key to telling a good story?

29:39 - How to use social media to get your message out

34:39 - Is there a “one size fits all” answer?

40:43 - The importance of getting ahead of the market in order to be ready when the market breaks

46:55 - Are there any banks or lenders starting to sell loans in distressed markets?

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt