Episode 38 (Feb 2025): Stop Calling Them Customers!!

Library & information science for decades has focused on the “user” perspective in systems and services. This includes HCI (human-computer interaction), interfaces, features in search and catalog systems, and ways of improving services (e.g., online/chat reference, maker spaces, events). We provide systems, resources, and services and users use them. Furthermore, "users (or customers) know best," so we should develop and improve systems primarily through user feedback.

But maybe it’s time to move on from piecemeal innovations or improvements for customers, and consider people as whole persons and their places in "community." A customer orientation implies short-term interactions while people in communities are there for the long haul. In this episode, the Libraries Lead team considers this alternative approach and discusses what this might look like for all types of libraries as well as the major information and social media systems used extensively today.