Episode 37: The AI in the channel episode with Alex Whitford from Partnerships Unraveled

Channel Chats turns three! To celebrate, Harry and Tina welcome Alex Whitford - VP of Revenue at Channext and host of Partnerships Unraveled for a conversation that blends personal milestones with big channel insights.

Together, they explore:

- How leading vendors are making it easier (or harder) for partners to sell, and why ease beats differentiation.
- How partners can use AI to generate demand, personalise campaigns, and stay competitive.
- The “three Ps” (product, program, people) every partner should evaluate when deciding who to work with.
- What’s next: how agility, marketplaces, and AI-driven enablement will shape partner success over the next few years.

It’s an episode full of reflection, practical lessons, and a look ahead at how AI and agility will define the next era of the channel.