Episode 36: Better Processes, Better Candidates, Better Hires: GoHire’s Jonathan Duarte Breaks it Down

“It’s not the lack of candidates that’s the problem, it’s a process problem.” On this week’s AIX Factor, we spoke with Jonathan Duarte, the Founder and CEO of GoHire, the leading provider of Apply-by-Text solutions that help companies hire high-volume, mobile-first frontline workers. For the last 25+ years, Jonathan has been building Recruitment and HR Technology focused on candidate acquisition, engagement, and recruitment marketing. He joined us from his HQ in San Francisco to discuss:

• How his BA in History directly relates to his HR work.
• His start as a financial analyst at Aspen Skiing Company, to doing ERP implementations for Gateway, to founding GoHire, and his early experiments with chatbot technology in 2016.
• Background on GoHire - how it works, gaps in the market that they fill.
• The definition of “conversational recruiting.”
• “It’s not the lack of candidates that’s the problem, it’s a process problem.” How to use multi-channel messaging and AI agents to reach out to candidates more efficiently.
• Takeaways from HR.com’s HRWest event in Oakland - the response to his talk on” HR navigating evolving challenges and tech.”
• The importance of playing with AI tools creatively before using them professionally.
• Bag Check: Jonathan shares his go-to AI tools.