Episode 32: Sales and Marketing Strategies In Healthcare

Host Polly Swingle is joined by Marketing Representatives Lindsay Vos, CTRS, and Mike Knott, to talk about their approaches to marketing the services provided by The Recovery Project. Listen in to hear about successes and barriers encountered in the marketing world, specifically when representing a private practice outpatient rehabilitation clinic. Topics discussed range from marketing materials, referral metrics, outcome measures, community events, and much more!

Lindsay Vos, CTRS, joined The Recovery Project in 2021 and is a stroke survivor, recreational therapist, marketing representative, and wellness trainer. Lindsay is a former collegiate athlete who graduated from the University of Toledo with her bachelor's degree in recreational therapy. Lindsay has always been interested in learning more about the brain and physical medicine and rehabilitation. She has a strong background working many years with individuals who sustained a traumatic brain injury or spinal cord injury from catastrophic accidents. Lindsay is passionate about community reintegration and animal-assisted therapy to promote non-pharmacological pain management techniques which ultimately improve an individual’s quality of life. Lindsay knows what it is like to be both a patient and a therapist, as she suffered from a massive stroke in 2017. Lindsay participated in both physical and occupational therapy here at The Recovery Project and feels honored to now work here.

Mike Knott has been working for The Recovery Project since 2011. With a passion for all things sports and healing, upon graduating from high school, he first began as a Rehab Tech. Following graduating from Central Michigan University with a Bachelors in Exercise Science: Kinesiology, he became a Rehab Trainer at The Recovery Projects Livonia clinic. Since then, he has had the opportunity to work at all three locations, gained the knowledge and understanding of what it means to do things the TRP way, and is now out in the sales and marketing world as a Marketing Representative for the company.

Learn more about The Recovery Project!

• View our website at www.therecoveryproject.net
• Call us 855-877-1944 to become a patient
• Follow us on Instagram
• Like us on Facebook

Thanks for listening!