Episode 32: From Gaps to Growth, How Rosemary Chalmers Doubled Her Salon in 18 Months

In today’s episode, I’m joined by one of my all-time favourite clients, the incredible Rosemary Chalmers, owner of D'or Hairstylists in New Zealand.

When Rosemary and I first met, her salon had inconsistent bookings and under-utilised stylists. Fast forward 18 months: not only is her team fully booked, but she’s doubled her team, doubled her revenue, and finally taken her first holiday in six years. This is what’s possible when your marketing strategy meets systems that actually work.

Whether you’re feeling stuck in your bookings, struggling to find good staff, or questioning if Google Ads are worth it, this episode will change your mind (and your business).

We Talk About:

How Rosemary went from inconsistent bookings to being fully booked (with a waitlist)

Why hiring us was the turning point after a bad agency experience

How she doubled her team from 6 to 12 and still has no gaps in the calendar

The internal systems that support her salon’s seamless client journey

What she does to retain 85% of clients and consistently grow homecare sales

Her top advice for salon owners on the fence about investing in Google visibility

Why she’s now planning to expand into a bigger space (at age 55!)

About Rosemary:
Rosemary is the founder and owner of D'or Hairstylists in Arrowtown, NZ. Her salon offers a luxury experience in a welcoming, multicultural space. With an incredible team culture, a passion for growth, and a heart for community, Rosemary proves that it’s never too late to scale and evolve in business.

Links Mentioned:

Book a strategy session with Sonja: https://thesearchrepublic.com.au/contact-us/

Follow D'or Hairstylists: dor_hair

Get the Google Ads + SEO checklist: sonjathesearchqueen.com/google-ads-and-seo-checklist

Follow Sonia on Instagram: @sonjathesearchqueen

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