Episode 306: Beyond the Highlight Reel: The Real Stories of Women Founders with Veronica McGibney

If you’ve ever looked at a successful woman and wondered how she really built it — you’re not alone. Behind every thriving business is a story that doesn’t always show up on social media.

In this episode, Melissa Joy, CFP®, talks with Veronica McGibney, creator of LeadHer Magazine, a new print and digital publication dedicated to sharing the real, behind-the-scenes journeys of female founders.

Veronica shares how a moment of clarity at a business retreat sparked the creation of Lead Her, and how that idea quickly grew into a platform spotlighting women’s honest experiences — from uncertainty and burnout to growth, resilience, and long-term vision. Together, Melissa and Veronica discuss why branding is more than marketing, how visibility impacts opportunity and funding, and why telling the full story matters for women building businesses today.

You’ll learn:

• Why branding plays a critical role in both business growth and personal clarity
• How moments of uncertainty can signal it’s time to pivot or reassess
• What inspired the creation of Lead Her Magazine and its mission
• The realities women founders face that often stay behind the scenes
• Why visibility remains a challenge for women-led businesses
• Practical ways founders manage time, priorities, and competing responsibilities

If you’re building something, considering a pivot, or looking for a more honest picture of what success really takes, this conversation offers insight and perspective.

Resources:

• Learn more about Lead Her Magazine: leadhermagazine.com
• Connect with Veronica McGibney on LinkedIn: https://www.linkedin.com/in/veronicamcgibney
• Follow Lead Her Magazine on Instagram: https://www.instagram.com/leadhermagazine/

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