Episode 302 - Shop Talk: On-Premise Positioning for Spirits Brands
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Episode 302 - Shop Talk: On-Premise Positioning for Spirits Brands
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View the video of this seminar: here!
What’s shakin’ drinks fans?
Thanks for joining me for this special industry shop talk episode, where I give you a free, behind-the-scenes look at some of the content I produce specifically for people who work in the spirits and cocktail industry.
This time around, you’ll get to sit in on a seminar I presented a few weeks ago at the 2025 American Distilling Institute Conference & Trade show in San Antonio, TX. The title of the seminar is: “You’ve Been Served: On Premise Strategies for a Saturated Market," and it presents a bunch of different looks at things distillers and spirits brands can be doing to create successful partnerships with bars and restaurants.
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