
Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker
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Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker
Most speakers misunderstand what event planners truly value when booking talent, focusing on credentials instead of problem-solving capabilities, audience engagement, and professionalism. This episode reveals exactly how to position yourself as the perfect choice for any event by understanding the real decision factors planners use.
• Event planners look for speakers who solve specific problems for their audience, not just good presenters
• Successful pitches focus on clear learning takeaways and how you'll help their particular audience
• Top three booking factors: credibility/experience, professionalism/responsiveness, and audience engagement/customization
• Red flags that get speakers rejected immediately: vague value propositions, unprofessional materials, difficult reputation
• Small gestures like thanking event teams and being easy to work with significantly impact rebooking potential
• Effective speakers tailor their content to each event's industry, theme, and challenges
Make sure to subscribe so you never miss an episode, and share this with a speaker friend who needs to hear it. Next week we'll cover how to price yourself as a speaker without undercharging or overpricing.
Connect with me on Social Media:
- LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
- Facebook: https://www.facebook.com/groups/blackwomenpodcasters
- Website: https://www.thenorthcuttspeakingagency.com
- Work With Me: https://bit.ly/workwithdeborah
Thanks for listening--keep showing up, speaking out, and making an impact!