Episode 3 - Using the senses in branding. with Evan Gill

In this episode of The Power Connector, hosts Aleishia and Evan Gill delve into the world of sensory branding, introducing their new Essence Kollection. They discuss the importance of creating emotional connections through multi-sensory experiences, emphasizing how physical products can enhance brand storytelling. The conversation highlights the science behind sensory engagement, particularly the impact of touch and scent on memory and emotion, and how these elements can transform branding strategies.

Takeaways

The Essence Kollection combines sensory branding with print innovation.

Creating emotional connections is key to memorable branding.

Physical experiences have a deeper emotional impact than digital.

Scent is directly linked to memory and emotion.

Branding should create moments, not just promotions.

Thoughtful design can elevate client experiences.

Gifting should be about storytelling and connection.

Multi-sensory experiences can differentiate a brand.

Intentional design supports brand values and goals.

Brands should aim to be felt, not just seen.

"It wasn't just a gift, it was a moment."

"Scent is the game changer."

"Make your brand felt, not just seen."