Are you running a successful online store but still struggling with margins, pricing strategy, or profitability? In this episode of Go Beyond Busy, Christine Abela — business consultant and automation strategist from Oxygen8 Consulting — breaks down how eCommerce businesses in the $1M–$10M revenue range can simplify their systems, price more effectively, and build toward long-term growth.

For a free download of the source material discussed in this episode, please go to https://GoBeyondBusy.com.

What You'll Learn in This Episode:

• Why 90% of new eCommerce businesses fail in the first 120 days—and how to avoid that trap
• The 3 financial pillars every online store needs: revenue generation, cost management, and profit optimisation
• The key metrics every store owner should track: gross profit margin, CLV, CAC, AOV, ROAS, and more
• How to price for value — not just cost — using psychology-backed strategies like price anchoring, bundles, and tiered offers
• Common hidden costs that eat into profits and what to do about them
• How to build a margin optimisation matrix to identify where your best improvements can come from
• Real-world tactics to introduce automation across inventory, fulfilment, marketing, accounting, and customer service
• What operational excellence looks like in a growing eCommerce business — and how automation fuels it
• How to build a financial framework that supports scaling without crashing your cash flow

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This episode includes ideas from Christine’s free resources:
Price and Profits of Online Stores (eBook)
The Ultimate eCommerce Profit Secrets (email course)

Available at https://GoBeyondBusy.com

Christine blends practical strategy with tech know-how to help small business owners move from chaos to calm. Whether you're scaling or just trying to improve your margins, this episode is packed with tips you can start applying today.

This podcast uses AI tools to enhance content, but all insights are grounded in real-world consulting experience.