Episode 3 - Lead Magnet Legitimacy

I'm going to be talking about Lead Magnets, because can really work for your business if they are done well. Getting leads or contact information gives your business a second chance to have a conversation, share a little bit of that thing you do and get discovered. A Lead magnet can get you those leads. They are still very effective, but there's more to it now. More than just the mechanics, we need to consider what makes a great lead magnet these days.