Episode 3: Do or Die Day for the Green Ember

It's a mad scramble to Kickstarter launch day. There's a concern over the marketing strategy. On the one hand, there is the traditional approach of advanced incremental awareness, and on the other hand, there is a non-traditional (but successful) approach of surprise and game-day buzz. Does the strategy for selling books work for video games? Will anyone show up on launch day? Hear the results of Kickstarter's first day.