Episode 3: Collecting hard & soft data on business relationships

This episode focuses on using data collection and analysis tools to measure the existing health and future potential value of customer or client relationships. Specifically, it explores, · what current relationship assessment tools are typically used by businesses · the pros and cons of different techniques, given the complexity of business relationships · knowing what questions to ask · the differences between client satisfaction and client commitment As usual, there are three specific ‘takeaways’ to help the listeners gather and apply actionable relationship intelligence® Learn more about your ad choices. Visit megaphone.fm/adchoices