Episode 3: Breeders' perspectives on CPVO’s impact on plant breeding innovation

In today’s episode, Pat Fitzgerald, an Irish ornamental breeder and entrepreneur, shares his journey from the greenhouse to the global market — and how decades of plant breeding experience have shaped his view of innovation and protection.We will explore the following questions: What does it take to bring a new variety to life? What are the challenges that breeders face in a competitive and fast-changing environment? How intellectual property can help transform ideas into lasting impact? Today’s guests:

Pat Fitzgerald, Founder and CEO of Beotanics;

Nuria Urquia, Vice President at the CPVO;

Alessio De Laurentiis, Communication Officer at the CPVO (Moderator).