Episode 3: Breaking Silos & Reimagining Commerce — Christine Foster from 84.51, Kroger Precision Marketing (KPM)

This week on SHeCOMMERCE, Cristina and Jacqui sit down with Christine Foster, SVP of Strategy & Operations at 8451 and Kroger Precision Marketing (KPM), to talk about what happens when retail media stops acting like a “channel”… and starts behaving like a true commercial engine.

Christine opens up about stepping into leadership after Cara Pratt built an extraordinary foundation at KPM—and what it really means to “carry the torch” with progress over perfection (yes, it’s an honor… and yes, the pressure is real).

From there, we get into the future of retail media: breaking down silos across retail media + insights + loyalty, speaking the language of outcomes, and why the real unlock isn’t just better reporting—it’s faster decisions at the pace of commerce. And if you’ve ever spent your Monday drowning in dashboards… Christine’s newest “AI baby,” Agent Monday, is here to change that.

In this episode, we cover:

• Leadership transition done right: honoring the legacy, carrying the torch, and building what’s next
• Why fragmentation slows everyone down—and why unifying retail media + insights + loyalty creates “magic”
• The unlearning required to go cross-functional: “Speak the language of outcomes.”
• Agent Monday: moving brands from reactive insights to proactive action (and what’s coming next: insight → activation)
• “Retail media isn’t just data”—the creativity + emotion that actually drives conversion ( “If you know the cart, you know the heart.”)
• The shift brands aren’t ready for (but it’s coming): dynamic experiences, real-time optimization, and perpetual learning
• Women as the architects (not just operators) of what’s next in commerce
• A leadership myth Christine is happily breaking: leaders don’t need all the answers

Bold Brands. Fierce Women. One Sisterhood.

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