Episode 27 - How to plan and execute a launch

Welcome 

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
• Sorry I am really over time this week.
• Hello and Welcome to Episode 26 - How to choose a podcast host ?
• Part 9/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
• Look into planning podcast and episodes
• Practicality of equipment, recording, editing and choosing a podcast host
• Look at how to launch
• Post launch content cycle and improvement of style of delivery

Quote For The Week

"When we launch a product, we're already working on the next one. And possibly even the next, next one." Tim Cook, Apple Inc

News

• Hello Business Souls
• Second to last in mini series for podcasts
• All about launching

Main Topic

Ideas

• You should already have lots of ideas for your podcast
• Can they be interrelated to have a mini series for example
• Does one idea have to come before another one ?

Simple Launch Plan

• Work out launch date
• Work out pillars
• Work out pillar tasks
• Work out dashes and strolls
• Mainly dashes
• Execute tasks

What does pre-launch look like ?

• Prepare marketing
• Research, create, edit and upload episodes
• Create trailer. Use trailer to get into podcast directories
• Need to allow at least 3-4 weeks to get into big directories
• Setup website if do not have one
• Decide on podcast host
• Reviews of dashes
• Review of marketing stats
• Launch marketing plan

What does a launch week look like

• 3-5 Completing Episodes ready to go live
• Informed community ready to get content as you have spent 3-4 weeks teasing them
• Promotion overdrive on launch day. I picked a few cities around the world and I informed where they could get to the podcast
• Instagram difficult to post URLs unless IGTV or in your bio. Important consideration. Link page.
• Can you get on other podcasts ? Media ?
• Launch party t-shirts / actual party or virtual

Planning your content cycle

• When are you going to research / record / edit / upload / write show notes
• How are you going to define how your podcast looks ?
• When are you going to review ?
• Base it on themes
• Try and batch wherever possible.

Get In Touch

I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!

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