Episode 268: Does Permafree Still Work For Indie Authors?

In this week's episode, we take a look at permafree as a marketing strategy for indie authors, and examine if it still works. I also take a look at advertising results for August 2025. This coupon code will get you 25% off the ebooks in my Cloak Mage series at my Payhip store: FALLMAGE25 The coupon code is valid through September 22, 2025. So if you need a new ebook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 268 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 12th, 2025, and today I'm looking at whether or not Permafree is still an effective strategy for indie authors. As a related topic, we'll also take a look at how my ads performed in [August] 2025, and we'll also have a Question of the Week this week. But first, let's start with Coupon of the Week. So for Coupon of the Week to celebrate the fact that I'm working on Cloak Mage again, this coupon code will get you 25% off the ebooks in the Cloak Mage series at my Payhip store, and that is FALLMAGE25. And as always, the coupon code and links to my store will be available in the show notes. This coupon code is valid through September 22nd, 2025. So if you need a new ebook for this fall, we have got you covered. Now for an update on my current writing and audiobook projects. I'm about 82% of the way through the first round of edits for Blade of Flames, the first book in my new epic fantasy series called Blades of Ruin. If all goes well, that will be out before the end of September, and if you want to see what the cover art will look like, it's on my website and my social pages right now. I'm also 12,000 words into Cloak of Worlds, the aforementioned return to the Cloak Mage series, and that will be my main project once Blade of Flames comes out. In audiobook news, recording is done for both Shield of Power (as narrated by Brad Wills) and Ghost in the Siege (as narrated by Hollis McCarthy). They're both going through processing right now. As of this recording, I believe you can get Shield of Power on Google Play, Kobo, and my Payhip Store. The other links and the other links for Ghost in the Siege should be coming up before too much longer, hopefully before the end of the month. So that is where I'm at with my current writing and publishing projects. 00:02:00 Question of the Week [Question of the Week was posted on September 10, 2025] Now It's time for Question of the Week, which is intended for enjoyable discussions of interesting topics. This week's question, do you dislike guns showing up in fantasy novels? No wrong answers for opinions, obviously. The inspiration for this question was a blog post I saw where the writer was complaining about the increased number of guns in modern fantasy novels and how it shatters her suspension of disbelief, and she also found it an unpleasant topic because the ownership and regulation of firearms in the United States is a contentious topic and has been so for decades. And as you might expect, readers had a variety of opinions on this question. Adrian says: Nope. Fantasy is basically, in my humble opinion, the swords and sorcery type of genre. Yes to old fashioned weapons like bows and arrows, javelins, and trebuchets, et cetera, but definite no to guns (of any type), tanks, airplanes, et cetera. Jonathan D. says: In the right setting, firearms are fine in fantasy books. Men in Arms by Terry Pratchett and the Rigante Series by David Gemmell are great examples of firearms in fantasy done well. Wilson says: It depends on your definition of a gun because an energy rifle powered by a soulstone would be something that would fit into Andomhaim. Though I have to say that is not something I will ever write in an Andomhaim book. Mary says: Steampunk and suchlike genres are developing how to work with technology and fantasy, and I approve when it's done right. I particularly like what Moe Lane's doing in The Fermi Resolution. If you start with the first published book, Frozen Dreams, which is a post-apocalyptic North America high fantasy, hard boiled detective novel, it goes into how every wizard can make your own ammo blow up on you and the consequences. Ioana says: Mrs. World Burner should have lots of guns. #HailToTheHighQueen #SingularitySucks Jason says: Handheld firearms were first used in the West in the 1330s, so they actually predate full plate armor by about a hundred years. That said, the gun shape we're used to came about in the late 1400s. I'm perfectly fine with firearms and fantasy novels provided they’re (more or less) what we expect in a medieval setting. Jesse says: Never bothers me as long as long as the stage of weapon development reasonably lines up with the field of the science in said fantasy world. Someone walking around with laser sights in a medieval hamlet would break it for me a bit. Michael says: I remember much of video games (and at least one famous Dungeons and Dragons scenario, possibly ...